5 October 2010.
Victor Bray and son Ben need no introduction in the highly charged world of drag racing. The eight times "Top Doorslammer" and one time "Top Alcohol" champions have teamed up with Sidchrome in a deal that "was always meant to be", according to Sidchrome Brand Manager, Ben Hall.
Sidchrome has been a part of Team Bray racing for several years as a product sponsor, but the relationship spans several generations: “My Granddad, my Dad and my uncles all used Sidchrome tools on the farm as far back as I can remember. Actually many of the farm tools from 20 and 30 years ago have found their way into my toolbox and are still used on the race cars today”, says Victor Bray of his long standing association with the Sidchrome brand.
The sponsorship deal covers both Victor’s ’57 Chevrolet and Ben’s ’05 CV8X Holden Monaro as well as all ancillary cars from 1st January 2011 until at least the end of the 2013.
“The Sidchrome Brand has enjoyed a full makeover in the past 18 months, with new branding, a massive surge in new product development and a real focus on engaging the general public”, says Mr. Hall. “The Team Bray sponsorship is the logical next step – uniting Australia’s highest profile drag team with Australia’s highest profile brand of tools. Drag racing is enjoying phenomenal growth in this country, and Sidchrome is delighted to jump on board for the adrenalin-filled ride.”
Victor’s Chevy, complete with new Sidchrome livery will be unveiled at the Bathurst track on Friday 8th October at 12pm during this year’s Bathurst Supercheap 1000 event.
What’s next for team Bray Racing?
“Obviously we aim at winning every event we attend but with the class becoming more competitive we are reaching deep into our bag of tricks to find not only more horsepower but an even deeper understanding of the cars” says Victor. “Our goals are to stay at the pointy end of performance and always having fun. Benny and I are just stoked to be associated with such an iconic brand”
About Sidchrome:
The choice of Australian & NZ Mechanic’s since 1942 The Sidchrome brand is an icon in the tool industry in Australia & NZ.
Sidchrome has built its reputation on supplying mechanics with high quality products that last a lifetime. Sidchrome products carry a lifetime warranty against faulty workmanship and materials. Sidchrome has always been the leader in introducing technology to its tool range.
EG: Anti-Slip Design, introduced in 1999. As any mechanic knows, new technologies and business practices have changed the demands of the job.
Sidchrome leads the introduction of new mechanics tools technology in the Australian market.
As part of the worldwide Stanley Black & Decker (SBD) group (acquired in 1990) Sidchrome continues to be an innovator and supplier of leading edge products. With the support of SBD’s global engineers, designers and state-of-the-art factories, Sidchrome is equipped to effectively meet the specific hand tool requirements of the 21st century mechanic. Whether they be in an Industrial or Automotive environment.
see: www.sidchrome.com.au