27 October 2010
An icon of the Australian tool industry, Sidchrome, has joined forces with the legends of drag racing, Team Bray in a 3 year, full team sponsorship deal.
Victor Bray and son Ben need no introduction in the highly charged world of drag racing. The eight times "Top Doorslammer" and one time "Top Alcohol" champions have teamed up with Sidchrome to supercharge the motorsport industry like never before.
“My Granddad, my Dad and my uncles all used Sidchrome tools on the farm as far back as I can remember. Actually, many of the farm tools from 20 and 30 years ago have found their way into my toolbox and are still used on the race cars today”, says Victor Bray – a testament that the heritage of the Sidchrome brand.
The sponsorship deal covers both Victor’s ’57 Chevorlet and Ben’s ’05 CV8X Holden Monaro as well as all ancillary cars from 1st January 2011 until at least the end of 2013. Victor’s Chevy, complete with new Sidchrome livery was unveiled at the legendary Bathurst track on Friday 8th October during this year’s Bathurst Supercheap 1000 event. You can check out the crowds that flocked to see the unveiling at truckloadsoftools.com.
The Team Bray sponsorship unites Australia’s highest profile drag team with Australia’s highest profile brand of tools in a partnership that was “just waiting” to happen. Sidchrome and Team Bray racing are planning all sorts of awesome events over the next three years – from nailing the competition at the drags to throwing punters into the burnout cars for the ride of their life…could this be you?!??!
What’s next for Team Bray Racing?
“Obviously we aim at winning every event we attend but with the class becoming more competitive we are reaching deep into our bag of tricks to find not only more horsepower but an even deeper understanding of the cars” says Victor. “Our goals are to stay at the pointy end of performance and always having fun. Benny and I are just stoked to be associated with such an iconic brand” says Victor.
Drag racing is enjoying phenomenal growth in this country, and Sidchrome is delighted to jump on board for the adrenalin-filled ride.